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Aamir Khan’s Sitaare Zameen Par gears up for its June 20 merchandise pinch precocious expectations but low-key promotion, relying squarely connected Khan’s prima powerfulness and legacy.
Positioned arsenic a belief sequel to nan 2007 deed Taare Zameen Par, Sitaare Zameen Par has sparked anticipation contempt minimal marketing.
Trade expert Taran Adarsh told India Today that opening play collections could hover astir ₹30 crore, driven mostly by word-of-mouth.
“The film’s occurrence depends only connected Aamir Khan’s face-value,” Adarsh noted.
The movie has crossed ₹1.6 crore successful beforehand bookings, according to Sacnilk, signaling coagulated early interest. Khan, known for his selective filmography, has turned down a reported ₹120 crore OTT woody from Amazon Prime Video, opting alternatively for a afloat theatrical run.
He’s besides asked exhibitors to clasp disconnected connected early greeting shows and instrumentality to modular play summons pricing—eschewing nan industry’s accustomed premium blockbuster rates.
Directed by RS Prasanna, Sitaare Zameen Par co-stars Genelia D’Souza and introduces 10 debutant actors. Adarsh tempered expectations, saying, “While nan film’s numbers won’t spell beyond Taare Zameen Par, it should astatine slightest touch a occurrence limit dissimilar his caller movies.”
Aamir’s past fewer releases underperformed, making this a important trial for nan character some arsenic a performer and producer. With ray promotion and dense reliance connected contented quality, nan film’s theatrical destiny could group nan reside for his adjacent shape successful Bollywood.
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