Psaki Bombs: Msnbc’s Newest Primetime Program Sheds 53% Of Viewers From Key Demo In Second Episode

MSNBC’s Jen Psaki bombed connected Wednesday night. 

Psaki took complete MSNBC’s coveted 9 p.m. ET timeslot connected Tuesday done Fridays this week arsenic "The Rachel Maddow Show" returned to only airing connected Mondays, aft Maddow temporarily returned to airing 5 nights a week during President Donald Trump’s first 100 days successful office. 

Psaki, a erstwhile Biden administration property secretary, hosted "Inside" connected Sundays and Mondays, and now hosts "The Briefing" astatine nan captious hour. 

On Tuesday, Psaki’s "The Briefing" debuted pinch 1.2 cardinal viewers and 139,000 successful nan advertiser-coveted demographic of adults aged 25-54, but her 2nd section connected Wednesday plummeted to conscionable complete 1 cardinal full viewers and only 65,000 successful nan demo. 

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Jen Psaki took complete MSNBC’s coveted 9 p.m. ET timeslot connected Tuesday done Fridays this week arsenic "The Rachel Maddow Show" returned to only airing connected Mondays. (Screenshot/MSNBC)

MSNBC’s newest programme shed a staggering 53% of its demo viewers compared to nan first section only 1 time prior. Psaki’s programme besides mislaid a whopping 67% of viewers betwixt nan ages of 18-49 aft only 1 episode, arsenic "The Briefing" averaged 113,000 connected Tuesday and only 37,000 connected Wednesday. 

MSNBC had overmuch amended results astatine 9 p.m. ET past week pinch Maddow astatine nan helm, arsenic she averaged 1.9 cardinal full viewers and 141,000 among viewers aged 25-54. Psaki’s 2nd section managed to shed 46% of those totals among full viewers and 54% successful nan captious demo. 

Psaki’s Wednesday section was outdrawn by 38 different cablegram news offerings among nan advertiser-coveted demo contempt nan cushy timeslot. MSNBC’s 9 p.m. ET programme was outdrawn by everything Fox News Channel had to offer, on pinch 13 different CNN shows and 7 MSNBC programs. 

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The 2nd section of MSNBC’s "The Briefing pinch Jen Psaki" shed a staggering 53% of demo viewers compared to nan show’s debut.  (GETTY)

On Wednesday, Psaki’s "The Briefing" besides had less viewers among adults aged 25-54 than various repeats of "Friends," "Seinfeld," "Everybody Loves Raymond," "Bob’s Burgers," "The King of Queens," and "That 70s Show," on pinch Nickelodeon’s "Paw Patrol," Hallmark’s "Reba," and TLC’s "My Strange Addiction," and galore different basal cablegram offerings. 

Psaki besides grounded to boost her primetime colleagues, arsenic it was MSNBC’s lowest-rated Wednesday from 8-11 p.m. among some full viewers and nan demo since January 8, earlier Trump was sworn successful for his 2nd term. 

It was besides MSNBC’s lowest-rated 9 p.m. programme among nan demo connected a Wednesday since Alex Wagner managed only 40,000 advertiser-coveted viewers connected December 11, 2024. 

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Psaki served arsenic Biden's first property caput from 2021 until May 2022.