India Smartphone Shipments Drop 7% In Q1 2025; Vivo And Apple Lead Growth As Xiaomi Slumps

India’s smartphone shipments declined by 7% year-on-year successful Q1 2025, reflecting shifting user request and heightened competition, according to a caller study by CyberMedia Research (CMR). While nan wide marketplace slowed, nan request for 5G-enabled and premium smartphones continued to surge, offering a metallic lining to nan industry.

Vivo emerged arsenic nan apical smartphone marque pinch a 20% marketplace stock and besides led 5G shipments pinch a 21% share. Apple, meanwhile, recorded a singular 25% YoY growth, strengthening its foothold successful nan premium and uber-premium segments, driven mostly by nan occurrence of nan iPhone 16 series.

Affordable 5G smartphones are quickly gaining traction. Devices priced nether ₹13,000 saw complete 100% YoY growth, pinch nan sub-₹10,000 5G conception unsocial jumping complete 500%. Xiaomi, Poco, Motorola, and Realme led this charge. Motorola, successful particular, stood retired pinch 53% YoY maturation owed to its differentiated offerings and robust 5G portfolio.

However, not each brands fared arsenic well. Xiaomi knowledgeable a steep 37% decline, nan sharpest among nan apical five, while Samsung saw a 13% dip successful nan value-for-money category. In contrast, Oppo grew by 8%, and Nothing recorded an awesome 200%+ surge successful shipments.

CMR anticipates humble single-digit maturation for nan smartphone manufacture successful nan coming quarters, shaped by rising take of affordable 5G, accrued on-device AI capabilities, and localisation of manufacturing amid world geopolitical shifts.

"As nan premium conception accelerates connected nan backmost of AI integration, brands that neglect to germinate beyond price-based title successful nan value-for-money conception will look separator and relevance pressures. Concurrently, affordable 5G is simply a increasing baseline expectation, amidst intensifying competition. With geopolitical shifts accelerating section manufacturing, India is poised to go some a cardinal marketplace and a captious node successful nan world smartphone worth chain," added Prabhu Ram, VP astatine CyberMedia Research (CMR).

Published on: May 6, 2025 5:57 PM IST