Global Sports Industry Revenue Reached Record High In 2024: Report

A recent report from sports and intermezo trading patient Two Circles recovered that nan world sports manufacture totaled $170 cardinal successful gross successful 2024. This marks a grounds high, surpassing nan $159 cardinal generated successful 2023.

“At a clip of ever-increasing technological alteration and globalization, sports IP has go much valuable than ever,” Gareth Balch, Two Circles main executive and cofounder, said. “Where different sectors struggled pinch nan era of fragmenting media, athletics was uniquely capable to bring immense numbers of group together astir screens and venues while giving them much in-depth opportunities to research their fandom done integer platforms, yet delivering complete a trillion hours of sports depletion past year.”

Which sports properties saw nan highest growth?

Nineteen of nan world’s apical 20 sports properties reported year-over-year revenue increases past year, pinch 65% of these organizations increasing faster than nan wide marketplace complaint successful 2024, and 100% of them increasing faster than nan marketplace complete nan past decade.

The NFL topped nan database arsenic nan highest-grossing sports spot successful nan world, bringing successful astir $14 cardinal successful 2024, an 8% summation complete 2023.

Meanwhile, nan Hong Kong Jockey Club was nan only statement successful nan apical 20 to station a diminution successful revenue, which has been attributed to a post-pandemic displacement successful user behavior, pinch much fans preferring virtual wagering options complete attending racetracks. Despite this, nan nine still made $5.4 cardinal successful 2024, ranking it 3rd globally.

What helped propel this maturation successful nan sports industry?

The study noted that nan grounds maturation seen past twelvemonth successful nan sports assemblage came amid respective cyclical world sporting events. This included nan 2024 Paris Olympic Games, which generated astir $3.8 billion, and nan UEFA European Championship, which earned astir $2.5 billion.

How did smaller sports organizations perform?

Outside nan world’s apical 20 sports properties, however, financial maturation was importantly lower. The remaining 480 sports organizations wrong nan report’s apical 500 saw corporate gross emergence by conscionable 1% successful 2024, pinch immoderate entities experiencing level aliases declining income.

Looking ahead, Two Circles projects continued maturation for nan world sports sector, pinch gross expected to scope $260 cardinal by 2033.