'f1' Star Brad Pitt's Image Is Bulletproof Despite Scandal, Thanks To Strategic Image Control: Expert

Brad Pitt has been a staple of nan metallic surface since he stole nan show (and Louise's life savings) successful 1991’s "Thelma & Louise" and has stayed a reliable container agency tie complete nan past 30 years. 

The 61-year-old movie prima now leads "F1: The Movie," which has overtaken "Napoleon" arsenic Apple’s highest-grossing movie to date, generating $293 cardinal astatine nan container agency aft 10 days of merchandise arsenic of Sunday, according to Variety. Ridley Scott’s "Napoleon" made $221 million. 

"Over nan past 35 years, Brad Pitt has appeared successful much than 60 films and astir 20 tv series, but it’s not nan amount aliases measurement of his imaginative projects that person made him a Hollywood icon—it’s nan quality," Doug Eldridge, laminitis of Achilles PR, tells Fox News Digital of Pitt’s staying power. 

Eldridge adds: "Pitt’s early profession was mostly defined by ‘hunky heartthrob’ roles, wherever his piercing eyes and rippling abs hypnotized half of nan viewing audience. But nan mid-to-late ‘90s proved to beryllium a pivotal clip for Pitt, arsenic he headlined an all-star formed successful 2 cult favorites: ’Seven' and ‘Fight Club.’ From that constituent forward, he commanded nan attraction and adoration of some antheral and female fans alike."

BRAD PITT CONFESSES HE 'NEEDED REBOOTING' AFTER SOBERING INCIDENT THAT LED TO ANGELINA JOLIE DIVORCE

Brad Pitt astatine nan European Premiere of "F1: The Movie" connected June 23.  (Dave Benett/WireImage)

Eldridge compared Pitt to Robert Redford, saying he has managed to property pinch "grace and elegance, owed successful ample portion to genetics, sobriety, and astir of all, staying existent to nan roles pinch which he identified."

In nan 2000s, Pitt turned to blockbuster action films for illustration "Troy," "World War Z" and "Mr. and Mrs. Smith" arsenic good arsenic nan "Ocean’s 11" trilogy. 

He besides made 2 Quentin Tarantino films: "Inglourious Basterds" successful 2009 and won nan Academy Award successful 2020 for champion supporting character for his domiciled arsenic Leonardo DiCaprio’s stuntman Cliff Booth successful "Once Upon a Time…in Hollywood." 

"Brad Pitt has remained a highly successful character pinch a beardown container agency presence, contempt nan controversies he has faced, by building a estimation that has near him pinch a net-positive sentiment among astir of nan public."

Pitt besides won an Oscar successful 2014 for his producing domiciled successful "12 Years a Slave," which won champion picture. 

PR master Matt Wolf tells Fox News Digital that Pitt has a talent for uncovering smart projects. 

"Brad is still a family sanction whose charm hasn't faded," Wolf says. "His penchant for identifying bully worldly and delivering authentic performances is why he continues to person occurrence astatine nan container office." 

Jared Meade, MPS, APR, laminitis and principal, Rayne Strategy Group, says that Pitt "plays nan agelong crippled erstwhile it comes to his reputation." 

Meade says that contempt his controversies, for illustration his high-profile divided from woman Jennifer Aniston and his drawn-out divorcement pinch Angelina Jolie, Pitt has created a "net-positive sentiment among astir of nan public."

"Brad Pitt has remained a highly successful character pinch a beardown container agency presence, contempt nan controversies he has faced, by building a estimation that has near him pinch a net-positive sentiment among astir of nan public," Meade stated.

BRAD PITT'S RARE COMMENT ABOUT INES DE RAMON SHOWS THEIR ROMANCE IS GETTING SERIOUS

Brad Pitt shooting "F1" pinch co-star Damson Idris successful 2023.  (Ryan Pierse/Getty Images)

He says Pitt built retired his estimation "by cultivating a layered nationalist persona, starting arsenic nan romanticist lead, past transitioning to much superior roles, becoming a producer, a style icon and a philanthropist."

He adds that "The Lost City" character doesn’t "rush successful pinch overcorrection aliases attention-seeking antics during difficult times. He lets time, his high-quality activity and restraint rehabilitate his image."

Meade says Pitt has besides been unfastened astir nan struggles he’s faced, "such arsenic pinch alcohol, that he is perceived arsenic owning his individual failings without sensationalizing them. This causes audiences to beryllium much forgiving than if he were defensive. While immoderate of nan accusations against him person been serious, and we don't want to minimize those, his nationalist persona has ne'er travel crossed arsenic predatory, manipulative, aliases intentionally harmful. So far, nan nationalist seems to person been forgiving to him. They still for illustration him, contempt his flaws."

Brad Pitt successful 1991's "Thelma and Louise."  (Metro-Goldwyn-Mayer/Getty Images)

Last month, Pitt opened up connected Dax Shepard's "Armchair Expert" podcast astir his sobriety journey, saying he "needed rebooting" amid his divided from then-wife Angelina Jolie pursuing an alleged 2016 incident erstwhile an inebriated Pitt had an altercation pinch Jolie and their six children. 

Jolie claimed successful ineligible documents that Pitt "choked 1 of nan children and struck different successful nan face" and "grabbed Jolie by nan caput and shook her." He past poured "beer and reddish wine" connected her and their six children. Jolie quickly revenge for divorcement aft nan alleged incident. 

While Pitt has denied nan beingness maltreatment claims, he admitted he needed to get sober. 

"I was beautiful overmuch connected my back, you know, aliases connected my knees," Pitt told Shepard. "I was trying thing and everyone. Anything anyone threw astatine me. It was a peculiarly difficult time. I needed rebooting. I needed to aftermath nan f--- up successful immoderate areas. And it conscionable meant a batch to me."

He added, "I americium a stubborn f---, but I americium also, erstwhile I've stepped successful s---, I'm beautiful bully astatine taking work for it and owning up to it. And now it's a quest to, you know, ‘What do I do pinch this? How tin I correct this and make judge it doesn’t hap again?'"

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Meade says that nan character has "mastered nan expertise to cognize erstwhile to beryllium visible and erstwhile not to," explaining that he knows that "silence tin beryllium conscionable as, if not much beneficial, than vulnerability erstwhile it comes to maintaining a bully reputation."

Pitt has "curated his visibility" successful a measurement that has kept him "mysterious, respected and still media-relevant without becoming overly familiar," Meade says.

"This is portion of nan logic nan nationalist hasn't instantly jumped successful during arguable moments to villainize him," he tells Fox News Digital. "The public's sentiment is shaped chiefly by nan memories of him from nan precocious 1990s and early 2000s. Couple that pinch Pitt's selectively chosen arena appearances, interviews and profiles and it's easier to spot why his estimation and container agency tie remain."

Wolf besides believes that Pitt stands retired from different actors because of his "range."

Brad Pitt pinch Angelina Jolie successful 2011.  (Mustafa Yalcin/Anadolu via Getty Images)

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"He besides has his ain accumulation institution and is simply a respected producer, truthful he has a knack for uncovering bully worldly and aligning pinch top-notch directors," he adds. 

Brad Pitt astatine nan U.K. Premiere of "Once Upon A Time...In Hollywood" successful 2019.  ( Tim P. Whitby/Getty Images for Sony)

Pitt’s films person grossed astir $5 cardinal astatine nan world container office, according to Eldridge, "and his Hollywood prima has yet to tarnish—literally, aliases figuratively. To that end, it’s nary astonishment that ‘F1’ has go a runaway deed for Apple. When you return a person look astatine nan numbers ‘on nan different broadside of nan shot card’ it starts to make much sense." 

Formula 1 is "widely considered to beryllium nan fastest-growing athletics successful nan world," he says, adding that its assemblage has expanded by 5% since 2021, pinch an estimated 750 cardinal viewers annually, including successful nan United States. 

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"That said, erstwhile you harvester an iconic, multi-billion-dollar container agency behemoth pinch a wildly celebrated world centrifugal sport, nan consequence is explosive. No pun intended. Pitt and unit should return a well-deserved triumph lap, pursuing nan film’s success!"