Dolby Cinema In India: 'it's Virtually Not Possible To Go Back To Something Else' Says Ashim Mathur, Dolby Vp

Dolby Laboratories is importantly expanding its footprint successful India, driven by a robust strategy centred connected fostering cardinal partnerships crossed nan full contented ecosystem and introducing its premium Dolby Cinema acquisition to nan market. Ashim Mathur, VP - Marketing, Asia Pacific, Dolby Laboratories, outlined nan company's imagination for nan state successful a speech pinch Business Today. He emphasised collaboration and nan transportation of spectacular audio-visual experiences.

Mathur highlighted that Dolby's attack successful India is built connected a three-pillar ecosystem encompassing contented creation, distribution, and playback devices. "We activity very intimately upstream to make judge that nan contented which is created is really created nan champion measurement imaginable successful Dolby Atmos and Dolby Vision," he explained. This upstream engagement pinch creators is matched by adjacent collaboration pinch distribution platforms, including world and section OTT services and set-top container companies, "to make judge that nan contented which was created is past distributed besides successful nan aforesaid measurement imaginable successful Dolby."

The last portion of nan puzzle involves moving pinch instrumentality manufacturers crossed televisions, soundbars, location theatres, and mobile phones to guarantee that contented is "played backmost successful nan aforesaid measurement possible." Mathur underscored nan adjacent value of each these partners, stating, "Each partner is large for us. Each partner is really important for us."

A caller and notable business that illustrates this collaborative attack is pinch nan Indian automotive elephantine Mahindra. Dolby Atmos has been integrated into their latest BE 6 and XEV 9e models, bringing an immersive audio acquisition to nan in-car environment. Mathur described this collaboration arsenic an "organic process," driven by a shared passion to present exceptional user experiences. "Both Dolby and Mahindra stock a awesome passion to bring spectacular acquisition successful nan devices and nan experiences we bring to nan consumer," he noted. With Indians spending sizeable clip commuting, Mathur believes this business will "make nan rides overmuch amended and overmuch much entertaining."

Beyond nan location and automotive spaces, Dolby has besides made important inroads successful areas for illustration unrecorded sports and euphony done strategical partnerships. High-profile events for illustration nan IPL and Cricket World Cup person historically been streamed successful Dolby Vision, and person driven sizeable consciousness and instrumentality take crossed nan country. Similarly, collaborations pinch world and section euphony streaming services and labels are starring to much euphony being produced and streamed successful Dolby Atmos, offering a transformed listening experience.

Perhaps nan astir anticipated improvement is nan impending motorboat of Dolby Cinema successful India. This premium offering combines Dolby Vision's precocious imaging pinch nan immersive sound of Dolby Atmos to create a genuinely captivating movie-watching acquisition connected nan large screen. Mathur is peculiarly enthusiastic astir this, seeing it arsenic nan pinnacle of nan cinematic experience.

"That's going to bring a different constituent of bringing nan champion ocular and audio acquisition together successful a azygous shape facet successful a large surface successful a cinema theatre," he stated. He is assured that Dolby Cinema will entice audiences backmost to theatres, suggesting that erstwhile experienced, "it's virtually not imaginable to spell backmost to thing else."

This move intends to elevate nan out-of-home intermezo experience, complementing nan already established beingness of Dolby Vision and Dolby Atmos successful Indian homes done various streaming services.

Reflecting connected Dolby's travel successful India, which began chiefly successful nan cinema business galore years agone earlier establishing nonstop operations astir 2009-2010 and expanding into various user segments, Mathur underscored nan enduring value of content. He reiterated that contented is nan superior driver of take for Dolby technologies, from nan early days of HD broadcasting pinch Dolby Digital Plus to nan existent scenery of immersive audio and video crossed aggregate platforms. The institution remains focused connected enabling much and much contented successful Dolby to "democratise that acquisition acold and wide"  for Indian consumers.

Published on: Apr 25, 2025 4:21 PM IST